What is keyword research and Why is it Important?
Keyword research is vital to any internet marketing campaign. The reason being that using the right keywords help you to find buyers and what they are looking for so that you can give it to them.
As an internet marketer, your goal is to identify the words or “keywords” people search for and optimize your webpages and backlinks with those words. In doing so, Google will recognize you as an authority and rank your site at the top of page one for those keywords. This will ultimately result in a whole boatload of free traffic meaning lots of potential buyers.
Here’s an example…
If you were looking for more information about a way to make money online, you probably probably would type in the Google search box, make money online. The words you typed in are called keywords.
However the key to being successful in internet marketing, is finding the keywords that a lot of people are searching for but that you can also rank high in the search engines for. This typically means the keywords your targeting have a small amount of competition. So not only do you want to find the keywords people are using but, you also want to find the one without a large amount of competition and a good number of searches per month.
You can do this search on your own by using free and/or paid tools available on the internet. It’s important to note however, that not all of these tools are created equal and most likely additional research will be necessary due to the frequency of the data being updated. One of the most popular free tools is the Google Keyword Tool. It will give you traffic counts and amount of competition.
The keyword tool I like to use is the Wealthy Affiliate Keyword Tool. It provides me with a lot of data including traffic counts and competition levels. The data is updates frequently plus, it also provides me with a ton of other helpful information as well to let me know whether this keyword is going to be a winner…or not.
More posts will be made about how to do keyword research, but for now this should give you the idea about what it is and why it is important. And if you want to be successful with internet marketing, keyword research will be a huge part of what gets you there.